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Are you guilty of using make-up wipes or skipping your daily cleanse? Rest assured you are not alone - more than 50% of people surveyed admitted to not cleansing daily.*

While cleansing may not be the most exciting step in your skin care regime, skipping this step could be standing between you and your best skin. Here's why: 

Each day the skin encounters a build-up of dirt and debris from the environment, sunscreen, face creams and make-up. This build-up and make-up can inhibit the skin from functioning optimally by blocking the pores and causing congestion. To explain this further, Dermatologist, Hadley King, says “Makeup (alone) has pigment, preservatives, minerals, and metals that often clog your pores if left on too long. It is essential to remove makeup as the first step in your night-time routine."

By removing dead cell matter, dirt and debris, the skin becomes a blank canvas which can readily accept further skin treatment. A skin which is clean and clear of congestion will readily absorb nutrients and vitamins from creams, oils and serums better than one which is compromised due to surface build-up. Dr King adds that by not cleansing the surface of the skin adequately, we are essentially "preventing penetration of skin care products".

3. Cleansing Wipes Don’t Cut It

Cleansing wipes are handy for when you are on the go, or when you need to remove make-up before a gym session, however they don’t replace the real deal. "Cleansing wipes remove a bulk of bacteria, dirt, and oil, but also leave a trail of residue behind," says King. "Appropriate facial cleansing requires a water-based rinse to fully clean."

"Cleansing before bed is generally recommended not only to remove makeup, but also to remove dirt and pollution that accumulates on our skin during the day," says King.

This is relevant for sensitive skins as well as acne sufferers. Dirt, pollution and bacteria overgrowth can lead to inflammation and when combined with dead cell build up and excess oil this can lead to irritation, itching, redness and swelling. In acne sufferers, bacteria can exacerbate symptoms including the formation of acne lesions which may become infected. Cleansing the skin of bacteria is vital to allow the skin to heal and to reduce the occurrence of breakouts. 

5. Cleansers Can Hydrate, Restore and Protect

While some cleansers simply remove unwanted nasties, a pH balanced soap-free cleanser will actually support and regulate the functioning of the skin and cleanse without drying. Ingredients which support the skin to reduce inflammation, regulate oil production and hydrate the skin are the kind to look for if you want to upskill your beauty regime.

Natural cleansing ingredients such as Colloidal Oatmeal physically expand and hold water onto the skin while addressing redness and inflammation. Citric Acid breaks the bond between dead cells and the skin's surface, while hydrators such as Sodium PCA and Glycerin provide the skin with a superior moisture boost. 

Dermavive Hydra Cleanser is a natural pH balanced soap-free cleanser formulated utilising Colloidal Oatmeal, Citric Acid, Sodium PCA and Glycerin. The dermatologically approved cleanser is formulated to relieve the skin of bacteria and build-up, hydrate and prepare the skin to readily absorb vital nutrients. 

* Face Wash Study - Medium 

Are you ready to supercharge your skin care regime with a cleanser that cleanses, supports and maintains the health of your skin, while preparing it for further treatment?

Cleanse smarter with Dermavive Hydra Cleanser.

Purchase yours here.